This is a book of astonishing insight by one of America’s most talented historians. Rosenfeld has that rare capacity to remove scales from our eyes and compel us to confront what we had failed to see. Readers will have no choice but to be enthralled.
— Darrin M. McMahon
This magnificent and original book is a mirror revealing who we are and how we got that way, in how we think about markets and politics, beauty and love, indeed being human itself. For holding the mirror up—and proposing that the alternative to choice is not necessarily constraint but a different kind of freedom—Sophia Rosenfeld deserves our deepest thanks.
— Samuel Moyn
A fascinating exploration of how Western society has come to prioritize the freedom to choose everything from our leaders to our meals to what happens to our bodies. Rosenfeld’s insightful analysis is sure to change the way you think about having options.
— Katy Milkman
Sophia Rosenfeld’s elegantly written, accessible, and compelling new book traces how the concept of choice came into being and became central to self-making in our time. Through varied accounts of how people decided what to buy, how voting became a protected form of choosing, and how reproductive rights became a matter of choice, The Age of Choice illuminates the link between selfhood and freedom that we take to be self-evident. It offers a fresh and insightful account of how modern liberalism came to be.
— Carolyn J. Dean

Recommended Book of the Week

The New York Times

Every so often a book comes along that suddenly makes you realize that what you thought was a simple given is actually a phenomenon with a complex and problematic history. The Age of Choice is just that kind of book.
— Lizabeth Cohen
Combining philosophical sophistication with ingenious social history, Sophia Rosenfeld has given us a tour de force on the modern history of the changing relation between ideas about choice and freedom.
— Barry Schwartz

Reviews

Henry Cowles, “Dealer’s Choice: What Freedom Is—and Isn’t
Los Angeles Reveiw of Books

Stephen Greenblatt, “Does Having Options Really Make Us Free?
New York Times

Glenn C. Altschuler, “How We Choose What We Choose
Psychology Today

Interviews & Other Media

Le Monde (interview with Marion Duport) | “Our Modern Conception of Freedom is Modeled on the Consumerist Model" [PDF Version]

Corierre della Sera | “Sophia Rosenfeld and the Power of Trump

Radio France | “And then we talk about freedom...

New Books Network Podcast (interview with Mark Klobas) | “Sophia Rosenfeld, ‘The Age of Choice: A History of Freedom in Modern Life

Behind the News Radio Show/Podcast (interview with Doug Henwood) | Listen Here

Scientific Sense Podcast (interview with Gill Eapen) | “Sophia Rosenfeld on Statistics, Democracy and Choice

Keen On Podcast (interview with Andrew Keen) | “Episode 2223: Sophia Rosenfeld asks if our age of choice might also be an age of tyranny

Princeton University Press Ideas | “Sophia Rosenfeld on the Age of Choice

The Next Big Idea Club | “When Choice Goes Wrong How Modern Options Limit Freedom

Arab News | “What We Are Reading Today: The Age of Choice

Harvard Gazette | “Choice Is a Good Thing, Right?

Fast Company | “Is Free Will Freeing?

Converging Dialogues Podcast (interview with Xavier Bonilla) | “The Age Of Choice: A Dialogue with Sophia Rosenfeld

La Nacion (Argentina) | “The Trap of Infinite Opinions

Book Events

February 24, 2025, 4 pm
Washington History Seminar at the National History Center, Washington DC (with Helena Rosenblatt and Joel Isaac)
Book Talk virtual

February 25, 2025, 7 pm
Free Library, Philadelphia (with Emily Wilson)
Book Talk in person

February 28, 2025, 12:30 pm
New York Institute for the Humanities (with Maya Jasanoff)
Book Talk (invitation upon request) in person

March 6, 2025, 4:30 pm
Stanford University, Palo Alto
Book Talk in person

March 12, 12:00 pm (noon)
American Philosophical Society, Philadelphia
Book Talk in person or virtual

March 13, 7 pm
David Center for the American Revolution, Washington Crossing
Book Talk in person or virtual

March 19, 6:30 pm
Columbia Alumni Club of DC
Book Talk virtual

March 21, 12:30 pm
Remarque Institute, NYU (with Jennifer Szalai and Nicolas Guilhot)
Book Talk in person or virtual

March 25, 4 pm
Yale University, New Haven
Book Talk in person

April 9, 5:30 pm
Institute for Advanced Studies, Princeton Public Library
Book Talk (link to come) in person

April 29, 6:30 pm
Smithsonian Associates
Book Talk virtual

The Age of Choice Audiobook

13 hrs and 10 mins
Unabridged
Sophia Rosenfeld

Narrated By
Greg D. Barnett